Posted 29 May 2007 - 08:34 AM
Now, it's obvious that they're being marketed towards children, I think. But the new generation of Tamagotchis seems to be looked at as more of a "girl thing". They seem to emphasize going shopping, romancing with other Tamagotchis, etc. Many of the eggs designs seem different as well. There are more pastel colors, and flower patterns. The commercial seems to bemuch more focused more on girls; you can see it on www.tamagotchi.com.
To me, this is a bit disappointing. The idea of owning and caring for a pet is more universal than just young girls. I think Bandai isn't seeing the potential of this. This Japanese webpage for the new Tamago Chu seems to have a much different approach! Even if you can't read the text, the images are quite interesting.
So, what do you think? Are Tamagotchis being sold as more of a "girls only" kind of thing?
Posted 29 May 2007 - 11:46 AM
Posted 29 May 2007 - 12:24 PM
Tamagotchi's used to be a fair unisex all type game. Now, it looks like it's for children. There are a select few parents out there who have one, so it shows they don't really care, but a majority think it's a children's game and now want to actually sue BanDai™ for making the product - and some of those actual parents used to be players.
It's just sad, to be honest.
Posted 29 May 2007 - 03:35 PM
But yep, 7-12 year old girls is the target audience.
There are people of all ages and plenty of boys and men in to these things. All it takes is a curious or nurturing spirit and these things really have universal appeal. For some, the nerd in us takes over and likes to understand how it works, that is another appeal I find amongst mostly the people over 14 who are in to these things.
Personally I don't even know why I stick with them. There is a cuteness appeal for me. Then they are the only thing I have really collected since 1999 on a constant basis. I like to see what Bandai throws at us.
Posted 30 May 2007 - 08:17 AM
Yeah, that's the same advertisement as the one on their webpage, then. It's interesting to know others are seeing the trend too. At first, I thought it was just all in my head. I remember going into a video game store with my male friend last year, and being surprised that they had Tamagotchis for sale. I decided to buy one, and he seemed interested too. He had a few in middle school also. But after looking at the packaging, he decided against buying one.
The advertisment I've seen on the television (I can't watch the one online) does look very girly, and they're very bright, female-wise. Also, at the end, it's pretty obvious it's all about the girls, hence two girls actually kissing a boy.
Yes, for sure, they're target marketing to 7-12 year old girls. But perhaps that's because that's where they have the most success. Maybe they could sell a few outside that market, but the effort required might not be worth the payback.
I'm hardly a business expert, so this idea didn't cross my mind. Sadly, it makes sense. Just stick with what works, and don't take any unnecessary risks.
Posted 30 May 2007 - 10:07 AM
Posted 31 May 2007 - 06:38 AM
Yes, about ages 7-12 is a target audience. It was more for girls, but I've seen more boys with v4 than girls.
Posted 01 June 2007 - 05:44 AM
Posted 01 June 2007 - 07:10 AM
Posted 01 June 2007 - 06:51 PM
Edited by soccer_chic94, 01 June 2007 - 06:53 PM.
Posted 01 June 2007 - 07:06 PM
I'm going to try to add a new topic in Seriously Tamagotchi, to give a new idea of what might happen.
I hope the Moderator accepts it!
Posted 02 June 2007 - 04:39 AM
I was thinking about the discussion of the Tamagotchi target audience. Since Tamagotchis are becoming more for girls, I think Bandai should do The Big Tamagotchi Split (as I call it). It's where Tamas become definitively boy/girl. Bandai could sell both types and attract more kids!
A Tamagotchi for girls could go overboard on the cutsie factor in characters, could have jobs and games that relate to girls more, and items at the shop could be geared for girls, etc.
A Tamagotchi for a boy could enhance the cool factor and decrease the cute factor for characters, make the jobs and games slightly harder and more interesting for boys, Items could be geared for boys, etc.
I think this would work, having Tamagotchis for boys and Tamagotchis for girls. If Bandai does go off the deep end ( as I see it ) and completely gears Tamagotchis for girls, boys everywhere will give up on Tamas.
I think this would be great in 2008 for V5s, celebrating five incredible versions!
Edited by binary, 02 June 2007 - 04:56 AM.
Posted 02 June 2007 - 05:00 AM
Posted 02 June 2007 - 06:55 AM
I actually e-mailed BanDai once and complained about it, and guess what? On BanDai's "Latest News" page, I read a page about Tamas and it said, "Tamagotchi Connection appeals to boys and girls of all ages!". It doesn't seem like they really believe that, but maybe they do...
Posted 02 June 2007 - 05:11 PM
On other news, you're right that "resturant" is very girlish...
Edited by KyogreV2, 02 June 2007 - 05:18 PM.
Posted 06 June 2007 - 12:43 AM
Me, my best friend, and my other best friend.
Also this other little young kid who really annoys me.
And I know about 30 different girls in my school, and about half of them have 3 v4s.
I had a v1 that got stolen,
A v2 who got sunk in water
A v3 which I left in Australia
And a v4 in my hand.
Oh and Binary,
I have a 11 year old brother right in the other room, I'll just call him.
I'll hand over the computer to him.
Hi and no, I will never play with that "Tamagotchi restaraunt
Edited by Secretgotchi, 06 June 2007 - 12:46 AM.
Posted 06 June 2007 - 06:20 PM
Besides, if tamagotchi have features that girls would like more that boys, then, theoretically, wouldn't they not have to make advertisements targeting girls in general? Wouldn't they be interested in it anyway, regardless of commercial or package design? Then it might seem more acceptable to everyone, not just young girls. (the wording sounds weird to me, did that make sense?)
Fortunately, looking at the new v4.5 images I noticed there aren't quite as many 'girly' looking designs, like flowers or makeup. Maybe they're trying to broaden the target audience?
Edited by _Kohaku_, 06 June 2007 - 06:24 PM.