I AGREE SO MUCH.
I believe the worst thing about the Tamagotchi L.I.F.E. video is the 2-dimensional Tamagotchi characters with the beeping sounds. Printed on T-Shirts the 2-dimensional characters are probably fine, however to add those characters to a clothing video doesn't look retro it just looks very bad. If they took the 2-dimensional characters off the T-Shirt and gave them life like an anime character that actually talked and interacted with all the scenes then the video would be better. While it doesn't fit our view of Tamagotchi it wouldn't be detrimental to the brand either. However I'm still uncertain how the person in the video is promoting a Tamagotchi lifestyle or has anything to do with Tamagotchi. An Anime series would be much better to promote the brand.
The anime series gives the characters a lot of personality. Here.. Well, they literally seem like dumb animals, which is just BLEH. Heck, even without the anime, they could have at least TRIED to give the characters some depth, like the Video Adventures from the 90s did.
Here.. it feels plastered.. It's as if Sync Beatz was working on a generic lifestyle brand, and they happened to get the tamagotchi license and just SLAP IT ON!