Posted 23 January 2013 - 12:35 AM
I'm one of the administrators over at Tama-Zone. When a member over there mentioned your participation over here, I thought I'd drop a line. I'd first like to reiterate a point some others have already mentioned, and that is that no one personally holds you responsible for anything. You're actually doing the best you can with what you're given, and that's saying something. As for this new and rather puzzling direction the Tamagotchi brand has taken with the L.I.F.E. apparel line, I'm sure it won't come as a surprise to hear that it has left all of us puzzled and somewhat disappointed. I'm a Marketing student at University, and on that note, I'm not sure how marketing might differ in Japan, but here in the U.S., it is generally considered poor practice to exclude an entire demographic. Both as a target audience and financially, it doesn't make much sense. But as you've said, it's really Bandai JP's decision on that matter, so I'll just leave it at that.
Should your bosses ask in the future though, perhaps it may be something to mention to them? Also, not being a girl I can't be 100% certain, but those of us who were kids in the 90s are in our 20s and early 30s now, and I just can't somehow picture this age group finding the clothing line too appealing. It seems to be aimed more towards a teenage crowd. But anyway, once more good job with all that you're doing and I wish you the best of luck.
joshnemo, Ribonitchi, Purimatchi! and 2 others like this