The sooner that people just completely accept that they do not fit the target demographic for Tamagotchi toys, the better. This target demographic is young preteen girls. The target demographic is NOT the only group of people that they are expecting to use their products, it's just where a large percentage of their market lies. Fact. You're not going to see an advertisement with a 10-something year old boy, a 20-something year old woman or a 30-something year old man, etc. Accept that, and move on.
well your right but wrong.....
The target audience may seem like it's aimed for preteen girls HOWEVER, with this version they are trying to bring back the tamagotchi to hight of popularity again and have you ever noticed something? The craze at the moment is bringing what was popular in the 90s back again due to 90s generations of people who are missing the nostalgia of toys they had as a kid, hated as a teen and re-like as an adult again. This is evidence in pokemon, furby and my little pony who have been re born and saw great rise in popularity pokemon had its downfall when the 90s kids were teens and the fad was dying but now as adults remembering nostalgia (and less peer pressure ) the franchise is rising in popularity yet again but still purposely staying marketed to young children even though game freak know themselves that their fans are not all kids anymore. And look at furby and MLP they are both marketed for girls in their Tweens and look at the popularity from adults because of them staying what they were.. Kids toys.
Therefore it's obvious to see that bandai is trying to cash in to this as well people know of tamagotchi and remember it as the craze as a kid and tamagotchi,furby etc were never made for boys but ended up receiving a fan base that was for both genders and companies would think just by staying at its original target they will gain sales either way because fans will be willing to go to the end of the earth for what they love. bandai see this and by just simply going with the flow by marketing it to girls like furby is and adding webisodes (which are the most popular toy add on craze at the moment) they will just as normal try and pick up new fans while also without people realizing that the brand will spark up attention from people that used to have tamagotchi as a kid and will buy it out of nostalgia. The evidence is clear toys will be marketed for children but these days are bought by adults.
That's my two cents on this whole marketing scheme of bandai's i applude it but like any faze it will go out of style once it's over done lets just hope bandai aren't to late to fit in with this craze. And I agree with you Sam people need to accept it's not going to change despite the obviousness of it all but don't think bandai isn't targeting it to new fans completely there is a catch in their marketing logic.
Also a side note about tamagotchi looking like humans the human mind is made to recognise faces that's why we see faces in inanimate objects sometimes and we are conditioned to be attracted to what looks human that's why tamagotchi characters are looking more like humans because it attracts and relates to people especially girls who will think its cute looking.
Edited by furbitchi, Yesterday, 05:09 AM.