The Yeikai Tamagotchi is aimed at primary and highschool students. Bandai hopes to sell 1 million pieces by the end of March 2005. The regularly Tamagotchi plus has already sold 3 million pieces so far.
There are huge Tamagotchi's (20 cm height) displayed in 3000 (toy) stores over Japan. Depending on the area* you live in you can purchase different kinds of food and toys for your own tama (through infrared) *Bandai has divided Japan in seven areas.
Limited winter editions, cute keychains and three new carry cases will be sold.