I think the reason is probably cause of BanDai not giving enough tama events,not releasing new versions fast enough etc. Here in the UK, there are actually plenty of people who used to love tamas,but since nothing new came out,we all forgot about them. I've only come back to tamas recently,when I found my old one lying around,along with all my other vpets. If you need more proof,check out BanDai UK's Tamagotchi section of the website..they don't have one.Omg, it's so bad in UK, I ony know 1 person there who owns a Tama and still she doesn't know any characters or anything!