That was intentional
Not to mention the Tamagotchi Friends (which was Bandai's first attempt to bring the anime to an American audience) flopped in sales so that's really saying something.
So if you don't already know, Bandai decided to go full-on girly with Tamagotchi starting around 2009 with the iD (coincidentally around the time Japan went into its idol craze), and it has been like that since (though to a much lesser degree). It seems sometime before or after the anime got...