This conversation has reminded me of a certain passage in the Tamagotchi (1996 Pet) page on the fandom wiki.
I must be a female then. I have almost no interest in Digimon. I only seen some anime episodes when I was I kid, and I barely remember it. I only remember watching it, that's it...
To be fair, the Super Glitter and Hyper Feminine designs isn't appealing to most males. I hesitated to purchase one at first even though I like purple.
There is nothing wrong with variation, and I bet they would shift more units if they had colors from the original tamagotchi and chilled out...