Why is the app still getting so much hate?
I understand that everyone wants a new Tamagotchi release in the US, but at least Sync Beatz are doing something to try to reengage Tamagotchi fans. Remember when the Tamagotchi L.I.F.E. line was first released? We all thought that it was just going to be a whole bunch of Tamagotchi themed merchandise. Now, we have a fully functioning Tamagotchi application, a nod to the original 1996 Tamagotchi, before any of that merchandise has even been released! This shows that they are clearly focussed on the Tamagotchi aspect of the brand as well as the brand itself.
I think that it's wonderful that they are considering this a success, and continuing to expand on the brand due to its success. I'm looking forward to seeing how they upgrade the current app (new characters from the P2, perhaps?) and I'm also extremely excited for the Angel app release next year. Perhaps if this too is a success, we might see more variations in the application.
Keep in mind that the Tamagotchi L.I.F.E. campaign is designed to build up the Tamagotchi audience, not just appeal to remaining fans. When they feel that they have built up enough interest in the brand again, perhaps then they will reconsider the idea of releasing a physical Tamagotchi release. Then again, perhaps not. Either way, any increase in popularity is good, it means progress, which means new Tamagotchi news for us!