I didn't really notice a step goal in the setup. Though in the menu, I just noticed a kind of step goal that resets itself day to day. The setup seemed to be missing some pieces, like I didn't notice a "your birthday", "pets name", "step goal" and the max days it can be set for is maxed at 90. I'm learning as I go.
There was no package and no instructions, though the case looks like the chunkier Teku Teku Angel with 3 buttons arranged vertical. Sadly, the clip broke so I tried to fix it with epoxy, that didn't last long so it's covered in duct tape now and seems to be holding.
I'm wondering if there are Pooh characters in it too, right now it's a little black blob with feet.