Well, it is alsom known as the Japanese V3. it is like the Keitai but with new characters. The baby isthe Haatotchi?
Anyway, its LCD screen is all red because the AKAI is there to celebrate all that's red. They have come out in several colours. I can only remember the pirate ones. In the shop there are new red items (wine) and the characyters arte things that are red (hearts).
Hope this helped.